FOR IMMEDIATE RELEASE
New partnership enhances ability to deliver premium event experience to Canadian action sports, lifestyle and fashion retailers.
Vancouver, BC – July 18th, 2016 – Vancouver-based KNOWSHOW, a biannual tradeshow for Canadian retailers, announced it is expanding its offerings via a strategic partnership with Cube Business Media and MediaEdge Communications. KNOWSHOW offers Canadian retailers the chance to meet face to face with influential and essential brands, and plan their seasonal product buying strategies.
“KNOWSHOW is all about introducing what’s in retail stores next season for action sports, lifestyle and fashion brands in the Canadian retail market,” says Mark Stephenson, President of Cube Business Media, a boutique conference company based in Vancouver. “The event has continued to maintain its relevance during a decade of fundamental change in the retail landscape.”
While always evolving, the Canadian marketplace is founded with independent retailers as unique as the different regions they hail from. These retailers rely on a consistent trade event where they can preview in person the best products from global brands such as Herschel Supply Co., Volcom, Nixon, Stance & Dakine.
KNOWSHOW was co-founded in 2005 by industry veterans Nick Brown, Ben Couves and Perry Pugh. Pugh has watched it develop into a mainstay of the Canadian action sport and fashion industries. Vancouver global lifestyle brand Herschel Supply has participated since its inception. Herschel Supply Co-Founder, Lyndon Cormack says, “KNOWSHOW is where we were able to debut our brand and build a strong core of business in our own back yard.”
Today, Perry Pugh is proud to take KNOWSHOW to the next level through the new partnership. "We have been working hard for the last decade to offer a world class trade event for the Canadian retail industry. I am very excited to take our event to the next level with the knowledge and experience that Cube and MediaEdge bring to the table."
Kevin Brown, President and CEO of Toronto-based MediaEdge Communications adds, “It’s not only an honour to be part of the new KNOWSHOW team, but a tremendous opportunity. We look forward to contributing to the evolution of this great event.”
KNOWSHOW will continue to produce biannual events at the Vancouver Convention Centre, bringing Canadian retailers and brands together. Through the partnership, KNOWSHOW is now able to leverage a knowledge base of conference and tradeshow best practices and additional resources to fine-tune and enhance the KNOWSHOW experience for both brands exhibiting and Canadian retailers.
The 22nd KNOWSHOW is occurring July 20-22, 2016 at the Vancouver Convention Centre. More information is available at www.knowshow.ca.
Established in 2005, the KNOWSHOW caters to Canada’s top lifestyle, fashion and action sports retailers and brands. Each January and July, wholesalers of selected brands and their reps premiere new products to the nation's best retailers and media during a three day show held at the Vancouver Convention Centre.
About Cube Business Media
Cube Business Media Inc. is a boutique conference company, founded to generate connections, build content & create communities. CBM specializes in building well-attended annual events from the ground-up, creating physical hubs where likeminded individuals can gather face-to-face on a large scale.
About MediaEdge Communications
For more than 20 years, MediaEdge Communications has been at the forefront of b2b communication solutions within a variety of business sectors. Working in partnership with hundreds of organizations, MediaEedge has a proven track record for creating successful events with innovative concepts, promotions and execution style.
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