K-Way

Created in 1965 on a rainy day in Paris, Leon-Claude Duhamel watched as people darted through Paris streets, unsuccessfully striving to stay dry. After his observations, he created a simple, unisex jacket from nylon with a pocket in front. The pocket, convenient for keeping belongings dry, also allowed the jacket to tuck into itself. He called the jacket “En cas”, French for “in case”, simultaneously alluding to the chance of rain, as well as its self-stowing pocket. Over 50 years later, K-Way is the modern raincoat. Born from a simple idea, the packable jacket didn’t just solve a problem, it opened doors. Representative of freedom and flexibility, K-Way jackets let you live your life and say “yes” to adventure, no matter the weather.

K-Way will be showing at KNOWSHOW Vancouver.