AT THE SHOW with Dickies
Born from workwear roots in the form of Williamson-Dickie Mfg. Co back in 1922, as a bib overall company, Dickies has since become the largest workwear manufacturer in the world. Time passed, and this tough tailoring influenced their service industry clothing and eventually, their streetwear. When skaters picked up on the hard-wearing nature of Dickies apparel in the 80s and 90s, they knew it could provide skateboarding pants that would survive scrapes on concrete, steel, timber and asphalt. In the 90’s Julien Stranger and the Anti-Hero team and SF Based skaters started wearing Dickies. They made it cool, and by skating in it, the influence started. Now, as long as you fit in your pair, you’ll fit in wherever you skate.
The workwear/streetwear crossover is in Dickies’ DNA. A couple of generations have grown up knowing Dickies as a fashion brand loved by laid-back folks, but their origins are firmly in the workplace. Back in the 1920s, they started designing hard-wearing clothes for manual workers that were comfortable and smart. It just so-happened that skateboarders of the 1970s wanted just those qualities in their clothing, and they made Dickies name synonymous with that subculture – a link that remains in place to this day.
But you don’t have to be a skater to wear Dickies. It’s worn by everyone, and the name is still regularly seen in the workplace. Many Dickies classics have bridged the gap to fashion including the Eisenhower Jacket, Dickies Bib Pant and 874 original work pants.
The recent launch of the Dickies skateboarding division features nifty technical innovations that will help the garments stand up to the inevitable punishments that skating tends to throw at you without compromising on that classic Dickies’ look. Their signature FLEX and Temp-iQ materials can be found throughout the Dickies skateboarding brand division, including their 874 Flex Work Pant. FLEX is a technical fabric that provides enhanced fit and mobility, Temp i-Q technology traps cool air inside the yarn, next to your skin, which in turn cools you down and wicks away sweat, clever stuff indeed!
COME VISIT DICKIES AT KNOWSHOW, JAN 12-13 2022.
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